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Description
Shell Fleet Solutions successfully implemented buying groups to better serve the needs of its customers with cutting-edge marketing programs and enhance support for its internal teams. Join this client webinar with Angela Scaueru and Paul Bloemheuvel from Shell and Vicki Brown from Forrester to discuss best practices for harnessing a data-driven approach to effectively integrate account, contact, and buying group behavioral data.
Key takeaways:
- Hear about Shell Fleet Solutions’ innovative strategies for buying groups.
- Learn how Shell leveraged account, contact, and buying group behavioral data.
- See how Shell gained a deeper understanding of customer behavior, improved sales and marketing coordination, and ultimately increased customer value.
Target audience level: intermediate
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