Vicki Brown,

Vicki Brown

VP, Principal Analyst

Vicki Brown has more than 20 years of experience in B2B marketing with a concentration on revenue management, marketing automation, and marketing operations. Vicki works with marketing operations, marketing process/project management office (PMO), chief of staff to the CMO, and revenue operations leaders. At Forrester, Vicki helps clients adopt and operationalize marketing processes, including the implementation of waterfall (both lead-based and buying-group-based), service-level agreements (SLAs), scoring, sales force, marketing automation platforms (MAPs), and campaign and program planning.

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Planned Research

What research can you expect from Forrester in the next 12 months? Updated biweekly, our publishing plan will keep you current with market and technology trends. Use the link below to download a list of our upcoming research.

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May 22nd, 2025 3:00 PM - 4:00 PM Webinar

How To Operationalize Buying Groups With Shell Fleet Solutions

Shell Fleet Solutions successfully implemented buying groups to better serve the needs of its customers with cutting-edge marketing programs and enhance support for its internal teams. Join this client webinar with Angela Scaueru and Paul Bloemheuvel from Shell and Vicki Brown from Forrester to discuss best practices for harnessing a data-driven approach to effectively integrate account, contact, and buying group behavioral data.Key takeaways: Hear about Shell Fleet Solutions’ innovative strategies for buying groups.Learn how Shell leveraged account, contact, and buying group behavioral data.See how Shell gained a deeper understanding of customer behavior, improved sales and marketing coordination, and ultimately increased customer value.Target audience level: intermediate
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