Log in to watch this webinar
Client log in
Welcome back. Log in to your account to continue.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this webinar
This webinar is available for purchase ($300).
Description
This webinar helps CMOs and Marketers prioritize the right mobile technologies and navigate the hype on emerging technologies like artificial intelligence (AI), chatbots, intelligent agents, augmented reality (AR), and virtual reality (VR).
Key takeaways:
- Anticipate how quickly new technologies like AR/VR and conversational interfaces will scale.
- Learn from best practices among B2C brands implementing these new technologies.
- Understand what it takes to truly fix mobile basics.
- Decide on how to prioritize new technologies and marketing innovation.
Vendors mentioned: Adobe, Amazon, Apple, Google, Facebook, Microsoft, Salesforce, Snap
Technical information
You'll receive an email with dialing and Webex instructions prior to the Webinar.
Webinar FAQs
See the Webinar FAQs for answers to technical and other Webinar questions.