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For B2C Marketing Professionals

WEBINAR: Introducing The Forrester Wave™: Real-Time Interaction Management, Q2 2017

September 11, 2017

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Empowered customers expect businesses to engage them with personalized and contextually relevant interactions. B2C marketing professionals must assemble an enterprise marketing technology ecosystem that includes systems of insight and systems of engagement to simultaneously serve these customers and meet business goals. Real-time interaction management (RTIM) addresses these needs, but technology selection and integration are complicated. Through the evaluation of 12 vendors within the RTIM landscape, we have identified the Leaders, Strong Performers, and Contenders that can support marketers’ customer-obsession strategies.

Key takeaways:

  • Learn how the RTIM market is evolving based on B2C marketers responding to evolving real-time customer expectations.
  • Discover why cross-device identity resolution, contextual understanding, decision arbitration, offer orchestration, and measurement and optimization are the five key components of an effective RTIM solution.
  • Understand which vendors compete in the RTIM space and how they stack up in terms of technology, services, partnerships, and solution integration capabilities.

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