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Description
Customer Insights (CI) Professionals are in a unique position to help their firms make the journey toward customer obsession. Why? Because they enable their firms to close the gap between the abundance of customer and marketing data available today and the insights needed to win, serve, and retain customers. In 2015, CI will drive deeper contextual insights, using a combination of richer customer interaction data, advanced analytics and measurement methods, and innovative integrated marketing and advertising technologies to personalize customer experiences.
Agenda:
- Customer Insights Will Branch Out Of Marketing
- Personalization Will Finally Focus On Individuals, Not Segments
- Contextual Marketing Will Drive Vendor Innovation
Key takeaways:
- CI Pros should plan to invest more in customer insights skills, technology, and processes in 2015.
- Intelligent enterprises leverage customer insights to deliver contextually relevant experiences.
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