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For CMOs

WEBINAR: Launch And Sustain Your Marketing Talent Transformation

July 19, 2018

Description

Your marketing organization’s success hinges on the quality of your talent. But talent schooled in the traditional marketing skills of yore is incapable of handling the innovative mandate of modern marketing. In this webinar, Forrester analysts Shar VanBoskirk and Susan Bidel rescue stagnating organizations with a manageable plan to not only improve the profile of your current marketing talent pool but also maintain your advantage going forward. They cover how to evolve your existing team, augment your current resources, and adapt to the future of work and recruiting with inspiring approaches and examples.  

Key takeaways:

  • Marketing leaders must evaluate their current team against a vision before firing and hiring.
  • Marketing leaders must prepare for the inevitable workplace disruptions at hand.
  • Recruiting and internal inspirations are always-on jobs.

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