Purchase Webinar
Get access to a single webinar that is currently outside of your subscription.
Price: $300 (USD)
ON-DEMAND WEBINAR
Lessons Learned From The Forrester New Wave™: ABM Platforms, Q2 2018
Original Broadcast Date: June 7th, 2018
Steven Casey
VP, Research Director
Become a Client
Partner with Forrester Research to get access to webinars, insights and frameworks aligned to your role. Shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer.
Description
The account-based marketing (ABM) platform market is a classic emerging tech segment, characterized by a wide variety of solutions and approaches, numerous entrants from adjacent markets, and a high level of M&A activity. This webinar provides a behind-the-scenes look at the lessons learned from in-depth product briefings and demos with 14 leading ABM platform vendors and conversations with more than 25 of their customers. Attendees learn how to use the Forrester New Wave on ABM platforms to make their own buying decisions, how the market is currently structured, and how it is evolving.
Key takeaways:
- Discover how to interpret the rankings of the vendors in the report and use them to inform your company’s technology buying decisions.
- Discuss how satisfied customers are with the sales, onboarding, and customer support experiences they had with these vendors.
- Understand how customers are using these tools and what results are they generating.
- Discuss where the ABM platform market is headed.
Vendors mentioned: 6Sense, Azalead, Demandbase, Engagio, Lattice Engines, Madison Logic, MRP, Radius, RollWorks, TechTarget, Terminus, Triblio, True influence, and ZenIQ
Technical Information
You'll receive an email with dialing and Webex instructions prior to the Webinar.
Webinar FAQs
See the Webinar FAQs for answers to technical and other Webinar questions.
ON-DEMAND WEBINARDecember 4th, 2023Understanding performance and demonstrating accountability are perennial top priorities for B2B marketing leaders. This webinar draws on Forrester's latest quantitative research to provide a view into the current state of marketing measurement across B2B.Key takeaways:Learn about the insights gap facing B2B marketing organizations. See what metrics marketing leaders across B2B are using to steer their businesses.Hear how to advance a system of aligned measurement in your organization.Target audience level: beginner
ON-DEMAND WEBINAROctober 12th, 2023Earlier this year, Reltio made a major transformation and shifted its revenue process from marketing qualified leads (MQLs) to buying groups and opportunities. The best part of this change: The company made this significant transformation in just 60 days! And now that it’s been live for about 10 months, the business impact and value of this transformation to the revenue process is too significant to ignore.Key takeaways:Why did Reltio make this change?What important factors were needed to make this transformation?How was Reltio able to make this transition so efficiently and successfully?What business value has Reltio earned in this transformation?Tips and advice for organizations considering making the shift from MQLs to buying groups and opportunitiesTarget audience level: intermediate
ON-DEMAND WEBINAROctober 10th, 2023Personalization is table stakes in B2B, and it need not involve personally identifiable information to be effective. AI-powered personalization capabilities are enabling more relevant interactions and better conversations throughout the customer lifecycle, helping organizations deliver increasingly contextual interactions with immediate value.Key takeaways:Insights into B2B buyer expectations for and attitudes toward personalizationThe personalization techniques that B2B marketers find to be most impactfulTarget audience level: intermediate
Help us improve
