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Description
The account-based marketing (ABM) platform market is a classic emerging tech segment, characterized by a wide variety of solutions and approaches, numerous entrants from adjacent markets, and a high level of M&A activity. This webinar provides a behind-the-scenes look at the lessons learned from in-depth product briefings and demos with 14 leading ABM platform vendors and conversations with more than 25 of their customers. Attendees learn how to use the Forrester New Wave on ABM platforms to make their own buying decisions, how the market is currently structured, and how it is evolving.
Key takeaways:
- Discover how to interpret the rankings of the vendors in the report and use them to inform your company’s technology buying decisions.
- Discuss how satisfied customers are with the sales, onboarding, and customer support experiences they had with these vendors.
- Understand how customers are using these tools and what results are they generating.
- Discuss where the ABM platform market is headed.
Vendors mentioned: 6Sense, Azalead, Demandbase, Engagio, Lattice Engines, Madison Logic, MRP, Radius, RollWorks, TechTarget, Terminus, Triblio, True influence, and ZenIQ
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