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Description
Customer experience (CX) investments aren’t based on altruism, but rather organizational goals. Effective CX teams support revenue growth, product adoption, cost reduction, risk mitigation, or competitive differentiation. In this session, we walk through new research to help you identify key objectives and evaluate how well your CX team is equipped to achieve them.
Key takeaways:
- Identify the role of CX in your organization.
- Learn why CX and design are #bettertogether!
- Define capabilities that align with your mission.
- Evaluate your readiness to achieve organizational objectives.
- Assess strengths and opportunities for improvement.
Target audience level: intermediate
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