Skip to main content

Save or Share this Report

WEBINAR

Marketing Innovation Requires A Moments-Based Ecosystem

June 3, 2020

Primary author headshot

Description

While customer expectations for value and relevance have changed, many organizations have failed to change their marketing approaches to meet — let alone exceed — those expectations. Marketers must align with their firm’s customer experience strategy to orchestrate moments-based experiences versus personalized campaigns. From a business perspective, that means a fundamental shift to activities that deliver customer value. From a technology perspective, moments-based marketing requires marketing technology (martech) investments that connect customer understanding with seamless experiences. This session explores both the business and technology innovation required for moments-based success.


Key takeaways:

  • Align technology investments with customer expectations.
  • Eliminate functional silos that hinder customer experiences.
  • Underpin your martech ecosystem with a customer data fabric.
  • Explore the differences between holistic experiences and personalization tactics.


Target audience level: all levels

Get Access

Already a Client?

Log in to access this webinar.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer.

Contact us to learn more.

Purchase Webinar

Price: $ 300.00(USD)

Purchase

Webinar FAQs

See the Webinar FAQs for answers to technical and other Webinar questions.