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Description
While customer expectations for value and relevance have changed, many organizations have failed to change their marketing approaches to meet — let alone exceed — those expectations. Marketers must align with their firm’s customer experience strategy to orchestrate moments-based experiences versus personalized campaigns. From a business perspective, that means a fundamental shift to activities that deliver customer value. From a technology perspective, moments-based marketing requires marketing technology (martech) investments that connect customer understanding with seamless experiences. This session explores both the business and technology innovation required for moments-based success.
Key takeaways:
- Align technology investments with customer expectations.
- Eliminate functional silos that hinder customer experiences.
- Underpin your martech ecosystem with a customer data fabric.
- Explore the differences between holistic experiences and personalization tactics.
Target audience level: all levels
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