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Description
Content has become the primary way to engage buyers and customers, but it’s challenging to produce a diverse mix of content that consistently addresses all audience needs. Third-party content, or content that’s created by credible external sources, can help you offer a range of valuable information that resonates with your audience and boosts engagement. Leading marketers use third-party content to enhance their brand’s credibility and authority and find ways to successfully repurpose and reuse the content. Join us for this webinar to hear what you can do to maximize results with third-party content with your customers and at every stage of the buyer’s journey.
Key takeaways:
- Learn the key steps for building an audience-centric content plan and when to include third-party content as part of your content mix.
- Hear how leading marketers activate third-party content to drive campaign outcomes, enable sellers’ conversations, and elevate their brand.
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