Log in to watch this webinar
Client log in
Welcome back. Log in to your account to continue.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this webinar
This webinar is available for purchase ($250).
Description
Customer acquisition and retention continue to be top priorities for marketers. Customer Intelligence Professionals help marketers refine the customer acquisition and retention processes through the application of various analytical techniques. This session highlights a few of the customer analytics methods and techniques that every marketer needs in their analytics tool kit.
Agenda:
- What are some of the best practices in using customer analytics across acquisition and retention?
- What are the various analytical techniques used to drive customer acquisition and retention?
- What are the benefits of these analytics techniques?
Technical information
You'll receive an email with dialing and Webex instructions prior to the Webinar.
Webinar FAQs
See the Webinar FAQs for answers to technical and other Webinar questions.