![Orient Revenue Operations To Customer Value](/content-service/api/v1/content/public/image/cms/public/images/BfBDdAi50Pj2mcJwrSYgB/b9a5ba384987372a0c69c40be7b91839/MarketingOperations_10.png?w=560)
B2B organizations can maximize customer value and commercial impact with a unified revenue operations strategy.
Get access to a single webinar that is currently outside of your subscription.
Price: $300 (USD)
Partner with Forrester Research to get access to webinars, insights and frameworks aligned to your role. Shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer.
Revenue operations, a required set of capabilities for predictable and sustainable growth, represents the fastest growing field in the market. Although the C-suite is mandating revenue operations capability, operational transformation requires new processes and operations leaders who have a change-agent mindset. This session highlights the realities and misconceptions about revenue operations.
Key takeaways:
Target audience level: beginner
You'll receive an email with dialing and Webex instructions prior to the Webinar.
See the Webinar FAQs for answers to technical and other Webinar questions.
B2B organizations can maximize customer value and commercial impact with a unified revenue operations strategy.
Take the B2B Revenue Operations Maturity Assessment to establish a RevOps maturity baseline, outline areas to improve, and transform RevOps.
This report explains the components of a revenue operations charter and how they help revenue operations teams elevate organizational performance.
In this report, we outline a revenue operations leader’s key activities for the first 90 days in the role and reference relevant Forrester research to ease the transition.
The Revenue Operations Functional Design Process enables an effective revenue operations design that supports the organization’s revenue objectives.
The Forrester Revenue Operations Range Of Responsibilities Model identifies the scope of a high-functioning revenue operations capability and areas of alignment.
In this report we describe the four interconnected technology layers revenue operations and technology leaders should consider to drive consistent experiences and improve results across the revenue engine.
This webinar was originally scheduled for July 15thDon't miss out on this encore of a standing-room-only Forrester B2B NA Summit session! Due to overwhelming demand, we are hosting a special webinar to share the inspiring stories of Palo Alto Networks, Siemens, and Zendesk, all of which are actively transforming their revenue processes. As organizations prioritize revenue process transformation in 2024, many are seeking guidance on how to actually make this change, as well as validation that this change will deliver results. Key takeaways:Learn how the panel sold the vision of the change to their executives.Discover the biggest process and technical changes they overcame.Understand the actual (or expected) results from this change.Target audience level: intermediate
The manufacturing sector consumes valuable natural resources and emits harmful gasses and other waste products. By embracing the circular economy’s concepts of reduce, reuse, repair, refurbish, and recycle, business and technology leaders in manufacturing reduce their dependence on finite natural resources, cut waste, and unlock new business opportunities.This webinar introduces key circular economy concepts, points to early examples of success, and highlights the role of digital technologies in supporting manufacturers’ circularity ambitions.Key takeaways:Understand five key circular economy concepts relevant to the manufacturing sector: reduce, reuse, repair, refurbish, and recycle.Explore the relationship between these five concepts, and learn how they work together and at scale.See examples of companies succeeding in the circular economy today.Target audience level: all levels
“Millennials and Gen Zers are more focused on learning than any other cohort.” “Sale professionals aren’t interested in learning.” Can both statements be true? Absolutely, because so much learning and development for revenue professionals is constructed and delivered poorly. In this webinar, Forrester’s Peter Ostrow digs into the conundrum faced by sales and revenue enablement leaders around up-leveling sellers: Reps need and want to learn, but time constraints and delivery flaws too often prevent their training from being effective or sticky.Key takeaways:Learn the three altitudes of sales readiness.Understand the five steps of continuous learning.Learn the six components of activity-based revenue enablement.Target audience level: intermediate
Content planning is one of the most significant elements of campaign design. But, in many cases, expectations about availability, cost, initial use, and subsequent reuse are not accurately factored into campaign plans, making it hard to measure campaign effectiveness and ROI. Join Forrester analysts and campaign gurus Phyllis Davidson and Craig Moore as they discuss techniques to strategically plan and implement content in campaigns. They cover ways to make the most out of your core content and how to account for costs in ways that stretch your dollar and reach more buyers.Key takeaways:Learn how to augment current content measurement reporting.Discover a step-by-step technique that can bypass common technology limitations.Target audience level: intermediate
B2B marketing teams create messaging for brand and product — often separately — that attempts to articulate differentiated value to buyers, customers, employees, and other stakeholders. What is abundantly clear from our research is that there are significant challenges to ensure that all this messaging is connected and consistent.Key takeaways:Understand the current state of messaging challenges in the market.See how successful B2B companies are creating connected messaging.Learn how to build your connected messaging team to create impactful messaging in the market.Target audience level: beginner
B2B buyers and vendors are rapidly adopting generative AI (genAI) to conduct research, create content, and simulate and support human interactions. How will genAI embedded in the marketing and sales tech stack impact the way buyers and sellers interact?Key takeaways: Learn how genAI is impacting the B2B buying process.Learn how to align AI assistants with the needs of your external and internal audiences.Know what this means for future B2B marketing and sales organizations. Target audience level: all levels