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Description
Southeast Asia — Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam — has 272 million online adults, of whom about 144 million bought online in 2018. The region is an increasingly important market for online retailers — Forrester forecasts that B2C online retail in Southeast Asia will grow from $19 billion in 2018 to $53 billion in 2023. This webinar examines eCommerce growth in Southeast Asia over the next five years, in addition to key trends and winning business strategies in the region.
Key takeaways:
- Identify eCommerce opportunities and challenges in Southeast Asia.
- Understand the dynamics among leading regional retailers, marketplaces, and pure plays.
- Learn about eCommerce trends across product categories, fulfillment, logistics, and consumer behavior.
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