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Description
Forrester’s 2018 predictions highlight the specific changes that B2B marketers will make — and experience — in 2018 when their new destiny as steward of the customer relationship unfolds. In this webinar, Forrester analysts Lori Wizdo and Steve Casey expand upon the predictions report with insights received from an interactive session hosted at the 2017 B2B Marketing Forum.
Key takeaways:
Immediate, short-term, and long-term insights and actions on how B2B marketers can tackle Forrester’s predictions for 2018:
- B2B marketers will put the customer at the core of their purpose.
- B2B marketing will redefine its charter to better engage the new business consumer.
- B2B marketing will optimize engagement with artificial intelligence (AI).
- B2B marketers will prioritize operational excellence.
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