Predictions 2018: The Revolution Of Customer-Obsessed Marketing Finally Begins

2018 is the year that a critical threshold of marketers stop talking about customer obsession and start doing something about it, triggering competitive turmoil and ecosystem angst. In 2018, this progressive set of marketers will expand their job description to include crafting a brand experience, not just advertising. They’ll handle these new responsibilities only by finding efficiencies through technology and partners, forcing media and martech ecosystems to react in kind. The 2018 event that will separate the truly customer-obsessed from the rest? GDPR, which will demand marketer compliance in the name of customer privacy and will reward marketers who have built customer trust and invested in data governance.

Key takeaways:

• Discuss how progressive marketers will transform the entire landscape by focusing on customer experience, not just campaigns.
• Discover why marketers will need to find efficiencies to free up resources.
• Understand that marketers need to be vigilant about respecting their customers’ privacy — as mandated by regulations but also by the values marketers tout to consumers.