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Description
Almost halfway through the age of the customer, consumers are making their increasing power felt when dealing with brands. With customer preferences and privacy taking center stage in 2018, B2C marketers have painfully learned that they need to handle existing customers with greater care. In 2019, we predict that this realization will yield creative new and enhanced marketer efforts to engage with existing customers.
Key takeaways:
- Learn how companies will seek data that meets customers' approval.
- Explore how brands will deliver better marketing experiences for existing customers.
- Get a glimpse into how marketers can fuel a crisis despite their brand-building efforts.
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