Save or Share this Report

For B2C Marketing Professionals

WEBINAR: Predictions 2019: B2C Marketing

January 9, 2019

Description

Almost halfway through the age of the customer, consumers are making their increasing power felt when dealing with brands. With customer preferences and privacy taking center stage in 2018, B2C marketers have painfully learned that they need to handle existing customers with greater care. In 2019, we predict that this realization will yield creative new and enhanced marketer efforts to engage with existing customers.

Key takeaways:

  • Learn how companies will seek data that meets customers' approval.
  • Explore how brands will deliver better marketing experiences for existing customers.
  • Get a glimpse into how marketers can fuel a crisis despite their brand-building efforts.

Get Access

Already a Client?

Log in to access this webinar.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer.
Contact us to learn more.

Purchase Webinar

Price: $ 300.00(USD)

Purchase

Webinar FAQs

See the Webinar FAQs for answers to technical and other Webinar questions.