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Description
B2B sellers double down on digital to remove friction from their channel ecosystems. They adopt new roles, seek new partners, and use M&A to focus on "doing one thing well."
Key takeaways:
- You should be taking advantage of marketplaces to gain more control over your channel presence.
- B2B leaders need to assess their eCommerce platform vendors with a critical eye as competitive solutions evolve quickly.
- Product-as-a-service business models offer manufacturers new options for viability and growth.
Target audience level: intermediate
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