Predictions 2020: Cybersecurity

In this interactive session, you can submit and upvote questions about marketing resource management (MRM) and learn more about top vendors evaluated in The Forrester Wave™: Marketing Resource Management, Q3 2022.To adeptly support brand strategy, marketers must make marketing operations more efficient, streamlined, and cost effective. Proactivity is paramount for modern marketers; they need to position themselves as forward-thinking business drivers who can quickly adjust to fast-changing market conditions (like a recession), corporate strategic shifts (such as a rebrand), or competitive pressures.Marketing resource management and MRM tools underpin brand strategy and can save marketers from being seen as an expense rather than an investment. Currently, the MRM tech category is peppered with vendors that offer a wide swath of capabilities spanning budgeting tools, project management software, and repositories for content and assets. To help marketers navigate these sprawling offerings, join Forrester analysts Jessica Liu and Katie Linford on this "Ask The Analysts" webinar.Key takeaways:Understand how MRM helps you manage planning and budgeting, project and program management, collaboration and calendaring, content production, asset management, and performance analytics.Learn which MRM vendors and technologies can support your marketing operations.Distinguish between money management vs. people management vs. content management capabilities.Target audience level: all levelsVendors mentioned: Adobe, Aprimo, BrandMaker (Uptempo), HCL Software, IntelligenceBank, Lytho, Marmind, Optimizely (Welcome), and SAS

Jessica Liu

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Katie Linford

 

The future of experiences is more than just the metaverse — and much more nuanced. In this webinar, we dive into what the future of digital experiences should look like and what you can do right now to kick-start these experiences. Forrester believes that over the next 10 years, experiences will become simultaneously more immersive and more invisible.There are two parts to this evolution: on-the-glass and below-the-glass. “On-the-glass” describes the places where humans interact with digital or internet experiences. In the future, these experiences will be more humanlike and immersive. “Below-the-glass” describes the intelligent engine that combines technologies such as data, AI, analytics, and more to power increasingly invisible experiences.Key takeaways:Get a better understanding of how experiences are simultaneously becoming more immersive and invisible.Hear examples of companies that are successfully building their journey toward these types of experiences.Learn how to build these types of experiences for your customers.Target audience level: all levels

GR

Julie Ask

,  Gabrielle Raymond  

Mobile apps have become the channel of choice for millions of banking customers. To gauge how effective and easy different mobile banking experiences are, we evaluated the smartphone apps of 13 EMEA banking brands. This webinar identifies leaders in mobile banking functionality and user experience (UX) and shares best practices that digital and customer experience professionals can learn from.Key takeaways:The business impact of mobile experiences for banking brandsWhat enables leading banks to create differentiating mobile experiences Trends for the future of mobile banking experiencesTarget audience level: all levels

KW

Karine Cardona-Smits

,  Kerstin Wehmeyer  

In this webinar, we review The Forrester Wave™: Anti-Money-Laundering (AML) Solutions, Q3 2022 and look at new requirements and trends for AML solutions.Key takeaways:Learn strengths and weaknesses of AML vendors.Learn how to select the right vendors for your AML requirements. Understand what fraud management combined with anti-money laundering (FRAML) offers.Target audience level: intermediate & advanced

Andras Cser

 

To remain competitive and drive sustainable growth, financial services firms need to foster digital equity and inclusive finance through innovation. In this webinar, financial services executives will learn which products and services, policies, and processes their firms need to develop to provide customers with fair access to affordable financial services that meet their needs and are delivered responsibly and sustainably.Key takeaways:Identify the barriers that lead to financial exclusionOffer suitable, accessible, fair, and equitable (SAFE) financial products and servicesAdopt governance models and policies that enable inclusive financeImplement systems and processes that drive inclusive financeTarget audience level: all levels

Aurelie L'Hostis

 

Microsegmentation is applying Zero Trust in a network and is one of the hardest aspects of Zero Trust. In this webinar, we'll cover some best practices to increase your odds of successfully deploying microsegmentation.Key takeaways:Understand why many microsegmentation projects fail.Learn about three microsegmentation deployment models.Explore the vendor landscape.Target audience level: advanced

David Holmes