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Description
The revenge spending spree that ensued following pent-up pandemic savings in 2022 is over. While consumers take a relaxed approach with their spend, turbulence will arise in consumer conversation with brands from a perfect storm of the 2024 Olympics and the US presidential election.
Key takeaways:
- Hear the top five predictions on how consumers will behave in 2024 and the cultural forces that will influence these behaviors.
- Get insight into where marketers and companies should focus their energy with the consumer.
Target audience level: all levels
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