ON-DEMAND Webinar

Q&A: Inside Forrester's B2B Marketing Predictions For 2017

Original Broadcast Date:Jan 26th, 2017
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Steven CaseyVP, Research Director
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Laura RamosVice President, Principal Analyst
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Peter O'NeillVP, Research Director
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Lori WizdoVP, Principal Analyst
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Caroline RobertsonVP, Research Director
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Description

You’ve likely read our B2B marketing team’s 2017 predictions report, but have all your questions about our "calls" for the year been answered? In the first installment of a brand new Q&A webinar series, Peter O'Neill, Steve Casey, Lori Wizdo, Laura Ramos, and Caroline Robertson will probe more deeply into each of these predictions and leave plenty of time for discussion — so please come prepared with questions.

Key takeaways:

  • Learn how customer focus can drive your organization’s growth.
  • Explore what kind of leverage martech vendor consolidations will offer you.
  • Determine whether ABM will change your marketing plans this year.

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