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Retail Lens: Holiday 2021 Planning

August 6, 2021


Join Forrester research director Fiona Swerdlow and principal analyst Sandy Carielli for the next episode of the 2021 "Retail Lens" webinar series. This episode discusses how retailers and brands selling to consumers should start planning for the 2021 holiday season.

Key takeaways:

  • Lessons learned from the 2020 holiday season
  • Shopper sentiments that are shaping considerations for the 2021 holiday season
  • What retailers and brands must do now to prepare for security and risk issues during the holiday season, including application security and bot management

Target audience level: intermediate

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