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Retail Lens: The Future Of The Digital Store

Wednesday, September 29, 2021, 11:00 AM-12:00 PM Eastern time

This webinar was originally scheduled for September 10, 2021.


Join Forrester research director Fiona Swerdlow for the next episode of the 2021 "Retail Lens" webinar series. This episode features analysts Scott Compton and Brendan Witcher discussing their new research on the future of the digital store.

Key takeaways:

  • The priorities for in-store customer experiences, influenced heavily by rapidly evolving digitally enabled customer expectations
  • The 6E strategy for digital store transformation: engage, emulate, expand, empower, execute, and enable
  • How to add real value to the shopper’s path to purchase by focusing on consumer intent and tailoring the local store experience to serve those needs
  • How to find new ways to integrate physical and digital experiences to solve pain points for your customers

Target audience level: intermediate

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