Log in to watch this webinar
Client log in
Welcome back. Log in to your account to continue.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this webinar
This webinar is available for purchase ($300).
Description
Join Forrester research director Fiona Swerdlow for the next episode of the 2021 "Retail Lens" webinar series. This episode features analysts Scott Compton and Brendan Witcher discussing their new research on the future of the digital store.
Key takeaways:
- The priorities for in-store customer experiences, influenced heavily by rapidly evolving digitally enabled customer expectations
- The 6E strategy for digital store transformation: engage, emulate, expand, empower, execute, and enable
- How to add real value to the shopper’s path to purchase by focusing on consumer intent and tailoring the local store experience to serve those needs
- How to find new ways to integrate physical and digital experiences to solve pain points for your customers
Target audience level: intermediate
Technical information
You'll receive an email with dialing and Webex instructions prior to the Webinar.
Webinar FAQs
See the Webinar FAQs for answers to technical and other Webinar questions.