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Description
Winston Churchill said, “To improve is to change; to be perfect is to change often.” At Forrester, taking a broader and bolder look at the world around us necessitates a regular “mirror” exercise to ensure that our B2B research continues to reflect the changing disciplines we cover.
The still-young function of sales enablement in B2B organizations is evolving; its capabilities are increasingly extending to supporting additional customer-facing roles, such as solutions overlays, sales engineers, ecosystem partners, and customer success.
In this webinar, Forrester’s Peter Ostrow explores the current and future state of what we now call revenue enablement.
Key takeaways:
- Explore the evolution of enablement responsibilities and budgets as they expanded from “sales” to “revenue.”
- View the Forrester Revenue Enablement Model to determine how buyer interactions and personas are mapped to your team’s competencies, assets, and communications.
- Communicate one-on-one with Peter during an open, informal chat.
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