
B2B organizations can maximize customer value and commercial impact with a unified revenue operations strategy.
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B2B revenue operations play an instrumental role in orchestrating value throughout a customer’s lifecycle by unifying and optimizing data, processes, technology, and talent. Designed to maximize customer experience (CX) and company performance, the revenue operations function delivers a new remit beyond current marketing, sales, customer, and channel operations: a highly configured, iterative commercial execution strategy focused on purposeful integration across the revenue ecosystem. In this session, learn how revenue operations leaders execute a customer-obsessed operations strategy and set the stage for an impactful future for your organization.
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