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B2B revenue operations play an instrumental role in orchestrating value throughout a customer’s lifecycle by unifying and optimizing data, processes, technology, and talent. Designed to maximize customer experience (CX) and company performance, the revenue operations function delivers a new remit beyond current marketing, sales, customer, and channel operations: a highly configured, iterative commercial execution strategy focused on purposeful integration across the revenue ecosystem. In this session, learn how revenue operations leaders execute a customer-obsessed operations strategy and set the stage for an impactful future for your organization.
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B2B organizations can maximize customer value and commercial impact with a unified revenue operations strategy.
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Shell Fleet Solutions successfully implemented buying groups to better serve the needs of its customers with cutting-edge marketing programs and enhance support for its internal teams. Join this client webinar with Angela Scaueru and Paul Bloemheuvel from Shell and Vicki Brown from Forrester to discuss best practices for harnessing a data-driven approach to effectively integrate account, contact, and buying group behavioral data.Key takeaways: Hear about Shell Fleet Solutions’ innovative strategies for buying groups.Learn how Shell leveraged account, contact, and buying group behavioral data.See how Shell gained a deeper understanding of customer behavior, improved sales and marketing coordination, and ultimately increased customer value.Target audience level: intermediate
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