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Description
B2B revenue operations play an instrumental role in orchestrating value throughout a customer’s lifecycle by unifying and optimizing data, processes, technology, and talent. Designed to maximize customer experience (CX) and company performance, the revenue operations function delivers a new remit beyond current marketing, sales, customer, and channel operations: a highly configured, iterative commercial execution strategy focused on purposeful integration across the revenue ecosystem. In this session, learn how revenue operations leaders execute a customer-obsessed operations strategy and set the stage for an impactful future for your organization.
Key takeaways:
- What revenue operations is and why it’s necessary for organizations to have a revenue operations capability.
- Considerations for executing a customer-obsessed revenue operations strategy.
- Where revenue operations is headed in the future.
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