ON-DEMAND Webinar

Sector Spotlight: How Consumers Buy Fashion

Original Broadcast Date:Mar 6th, 2018
Follow analyst
Sucharita KodaliVP, Principal Analyst
Email
LinkedIn
X (formerly Twitter)

Log in to watch this webinar

Client log in

Welcome back. Log in to your account to continue.


Become a client

Become a client today for these benefits:

  • Stay ahead of changing market and customer dynamics with the latest insights.
  • Partner with expert analysts to make progress on your top initiatives.
  • Get answers from trusted research using Izola, Forrester's genAI tool.


Purchase this webinar

This webinar is available for purchase ($300).

Description

VP and Principal Analyst Sucharita Kodali walks attendees through the evolution of the apparel, accessories, and footwear market in the age of the customer. The webinar addresses multidecade trends in fashion spending, as well as consumer attitudes toward nascent models for fashion shopping, such as membership programs. She also covers which types of retailers are thriving in these rapidly changing conditions.

Key takeaways:

  • Understand that there are fewer fashion companies now than in 2005, but the total fashion/apparel store count continues to rise.
  • Discover why consumer spending in most fashion subcategories has fallen in the last few decades.
  • Understand why very few consumers are using scheduled delivery services or sharing programs for fashion.

Technical information

You'll receive an email with dialing and Webex instructions prior to the Webinar.

Webinar FAQs

See the Webinar FAQs for answers to technical and other Webinar questions.