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Description
The webinar presents an overview of the state of global online retailing in 2017. eCommerce is on retailers’ agendas worldwide, with a goal to incorporate into a greater global retail strategy. Learn how to better target the growing sophistication of buyers through an understanding of consumer behaviors and market trends. The webinar provides examples and references from Forrester’s research data with time allowed at the end for you to ask questions.
Key takeaways:
- Obtain a global view of online retail sales by nascent/high-growth or mature markets and key product category trends.
- Understand the increasing role marketplaces play in consumer online purchases.
- Understand the drivers and challenges behind offline sales and areas of opportunities affected by purchase journey and price points, with a highlight on luxury goods.
Technical information
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