ON-DEMAND Webinar

Stop Talking About Data, And Start Doing Insights-Driven

Original Broadcast Date:Feb 12th, 2018
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Brian HopkinsVP, Emerging Technology & Principal Analyst
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James McCormickPrincipal Analyst
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Description

A new kind of company — we call them insights-driven businesses — has formed. These customer-obsessed firms systematically harness insights across their organization and implement them in software to create competitive advantage. This webinar explores how insights-driven businesses are different from most data-aware firms and how CIOs can help redirect their firm's data ambitions toward more effective, customer-obsessed outcomes from data and analytics.

Key takeaways:

  • The growth rate of insights-driven businesses makes them an economic tidal wave — they will earn $1.8 trillion by 2021.
  • Insights-driven business can sustain exponential revenue growth because they are built differently in several fundamental ways.
  • If you want double-digit growth, stop distracting your firm with talk of separate data strategies and platforms. Instead, act to become insights-driven.

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