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Description
This webinar shares insights from Forrester’s 2022 State Of ABM Survey, looking at the broad range of approaches different practitioners are taking. We'll share the differences in budget, number of accounts being targeted, use of technology, execution hallmarks, goals, and challenges, as well as recommendations for how to move your program forward based on what it looks like today.
Key takeaways:
- Learn about the range of account-based marketing (ABM) approaches that B2B organizations are using.
- Understand how your organization’s approach fits into the overall ABM landscape and the implications for your program’s success.
Target audience level: all levels
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