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Description
Many clients are moving from marketing qualified leads to buying groups and opportunities. With this transformation, questions come up such as: How do we convince sales to make this revenue transformation? What technology do we need to make implementing this process easier? How is an opportunity different from accounts? Join us for this webinar to better understand and evaluate Forrester’s B2B Revenue Waterfall.
Key takeaways:
- Learn about the B2B Revenue Waterfall.
- Gain insight into the top questions clients ask when adopting the B2B Revenue Waterfall.
Target audience level: intermediate
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