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The CISO is the arbiter of confidence and protection for the business in a world of geopolitical strife and shifting allegiances; regulatory hurdles and changes to AI and tech; quickly emerging and changing technologies in generative AI (genAI); and constantly evolving cybercriminal activity, including deepfakes. In 2025, five threats will affect security teams more than any other: global regulatory disruptions, high-quality deepfakes, tech exuberance over genAI, job loss radicalization, and genAI-driven extortion. Security pros need to prepare in advance.
Key takeaways:
Target audience level: intermediate
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Join Forrester principal analysts Judy Weader and Arielle Trzcinski to hear about the total experience for US health insurers. This webinar covers the components of the Total Experience Score — Customer Experience Index (CX Index™) and Brand Experience Index (BX Index™) — as well as how trust impacts quality perceptions and loyalty indicators.Key takeaways: Learn about the key ratings of total experience, customer experience, and brand experience.Understand the impact of trust on quality perception and loyalty.Target audience level: all levels
In today’s fast-paced B2B landscape, traditional messaging strategies are falling short. Buyers expect personalized, outcome-driven communication — but many providers still rely on outdated, product-centric approaches. Join us for an insightful webinar where Forrester analysts unveil the B2B Buyer Messaging Cycle, a proven framework to help marketers craft agile, buyer-focused messaging that drives engagement and responds to rapidly changing market dynamics.Key takeaways: Understand core challenges undermining B2B messaging effectiveness.Learn how the Forrester B2B Buyer Messaging Cycle enables agile, buyer-centric communication.Discover how generative AI can accelerate message creation, testing, and refinement. Gain practical tips for iterating and activating messaging that resonates with modern buying groups.Target audience level: beginner
Accelerate innovation with deeper insights about why Agentic AI is important, when it will likely pay off, and how others are using it, featuring the latest expert insights, practical tips, and key steps you and your team can take with this rapidly evolving technology. Agentic AI can potentially enable customer self-service, personalize marketing content creation and distribution, and play a role in physical robotics. Join this session to learn more about how this technology will mature and steps you can take to maximize your investment in it. Key takeaways: Learn about the capabilities of Agentic AI in various industries.Understand the potential for automation and efficiency gains. Explore successful Agentic AI use cases. Target audience level: all levels
Organizations are moving quickly to embrace agentic AI for a myriad of use cases. Agentic AI, however, introduces cybersecurity challenges that traditional security frameworks and approaches can’t adequately address. Agentic technologies shift cybersecurity paradigms by promoting emergent behaviors to meet objectives, making it essential for security leaders to control intent at scale. As these technologies spread across organizations, establishing enterprise guardrails is critical for secure deployment.This webinar explores the unique cybersecurity challenges posed by agentic AI and strategies to effectively address them. The session will introduce Forrester’s AEGIS Framework, a comprehensive security model based on six domains: governance, identity and access management, data security, application security, threat management, and Zero Trust architecture principles. Attendees will learn best practices for securing agentic AI, emphasizing phased processes, human oversight, “least agency” principles, and dynamic security adjustments as AI systems evolve.Key takeaways: Why securing agentic AI is a challenge security teams must address nowHow the AEGIS framework helps security leaders secure agentic AIWhy intent is as important as outcomesWhat the core principles of securing agentic AI areHow to implement and mature AEGIS in a phased approachTarget audience level: intermediate
Generative AI (genAI) has distinct security-, efficiency-, and agility-boosting effects in customer identity and access management (IAM), anti-money laundering (AML), and fraud management. This webinar highlights how to use these capabilities.Key takeaways: Learn the uses of genAI in customer IAM.Discover the uses of genAI in fraud management and AML.Explore the risks of genAI and how to overcome them.Target audience level: intermediate and advanced
If you couldn’t attend RSAC Conference 2025 (or even if you did), the Forrester Security & Risk Team has you covered. Join us for a roundtable on the key themes from the conference, takeaways from the show floor, and insights from some of the biggest sessions.Key takeaways: Learn about the most prominent technology and security themes at the conference.Discover which products and markets are dominating the show floor (and which ones have gone quiet).Hear our takeaways from the RSAC Innovation Sandbox.Explore expo trends: animals, nostalgia, and experiences.Target audience level: all levels