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Price: $300 (USD)
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In this webinar, we explore best practices for chief sales officers (CSOs) to drive long-term seller contributions that optimize their lifetime value to both the organization and its customers.
Key takeaways:
Target audience level: intermediate
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As the digital landscape evolves, the convergence of edge computing, the internet of things (IoT), and operational technology (OT) is creating unprecedented opportunities and challenges for IT operations. Artificial intelligence for IT operations (AIOps) provides contextualization of these technologies within the larger IT estate for IT operations professionals. This webinar explores the pivotal role of AIOps in managing and optimizing these interconnected environments, ensuring seamless performance, enhanced security, and operational efficiency.Key takeaways: Understand how AI enhances edge computing by enabling real-time data analysis and decision-making at the source, reducing latency, and improving responsiveness.Identify the technologies, devices, and use case scenarios powered at four edge computing environments, and understand the role of IoT at the edge.Discover how AIOps can efficiently help manage and monitor vast networks of IoT devices, ensuring optimal performance and minimizing downtime.Learn how AIOps can help bridge the gap between IT and OT, providing unified visibility and control over industrial systems and processes.Explore how the algorithmic capabilities of AIOps can predict equipment failures and maintenance needs in OT environments, reducing unplanned downtime and extending asset life.Gain insights into how AI strengthens security measures across edge, IoT, and OT environments, protecting against cyber threats and ensuring compliance with industry standards.Understand how AIOps can scale with the growing demands of edge, IoT, and OT deployments, providing the flexibility to adapt to technological advancements and business needs.Target audience level: beginner and intermediate
This webinar summarizes the key messages from the recent updates to Forrester's Global, US, and European Tech Forecasts. Global technology spending in 2025 will reach $4.9 trillion with robust 5.6% growth, but how does growth vary by region, what are the key sectors driving growth, and what are barriers to future growth?Key takeaways: Understand government and enterprise tech spend growth trends for 2025 by category, sector, and region. Explore factors of longer-term growth.Target audience level: beginner and intermediate
Accelerate innovation with deeper insights about why TuringBots are important, when they will likely pay off, and how others are using them; we feature the latest expert insights, practical tips, and key steps you and your team can take with this rapidly evolving technology. TuringBots can potentially automate complex decision-making and enhance machine learning capabilities over a short- to mid-term horizon. Join this session to learn more about how this technology will mature and steps you can take to maximize your investment in it.Key takeaways: Learn how TuringBots are reshaping AI and machine learning.Understand their role in decision-making automation.Explore tools and platforms for TuringBot development.Target audience level: all levels
Forrester’s B2B Summit North America 2025 provides an opportunity to align your go-to-market teams — marketing, sales, customer, and product — on new ideas, frameworks, and practical advice to drive growth and lead transformation. Make the most of the exclusive access you'll have with Forrester's entire go-to-market team of analysts and industry leaders. Join Dave Frankland, B2B Summit Host, as he previews: Mainstage sessions: Get to know the speakers that will address changing buyer behaviors and how go-to-market teams must prepare to best meet the needs of new buying teams. Analyst-led roundtables, breakout Sessions, and workshops: See the critical research to review and interactive tools to leverage so you and your team can pre-register and take full advantage of more than 50 interactive sessions with the Forrester team and your peers. Exclusive live certification offerings: Take part in curated, guided tracks designed to help you and your team apply Forrester’s ideas and frameworks to your organization. Get professionally certified in two tracks: “Capitalize On The B2B Buyer Power Shift” or “Harness AI For B2B Marketing, Sales, Customer & Product.”Plus, Dave will share some pro tips to stay comfortable and enjoy your time in Phoenix.
Gearing up to deliver great experiences? Start with why your organization is investing in Customer Experience (CX). Whether the objective is revenue, growth, profitability, retention, innovation, or brand value, organizations need a unique set of capabilities to determine what customers need, design and test solutions, and deliver for customers.Key takeaways:Explore B2B CX success stories.Learn how to match CX capabilities to your mission.Learn what skills to own, upskill, borrow, and outsource.Target audience level: beginner and intermediate
Business buying remains a complex process despite the arrival of new self-service technologies such as generative AI (genAI). Companies must have a deep understanding of their target market and buyers’ needs, preferences, and behaviors to assist them in decision-making. B2B marketing and sales teams also must navigate the buyer’s wider value network and prepare for their use of genAI. This webinar presents insights from Forrester’s Buyers’ Journey Survey, 2024, to help providers comprehend the obstacles that buyers encounter and discuss how to upend outdated go-to-market (GTM) strategies to help buyers make better decisions.Key takeaways: Learn how buyer behaviors have changed in the last year.Discover the reasons behind buyer frustration and the factors that cause purchase journeys to stall.Explore how buyers are using genAI to research solutions and vendors.Learn what providers must do differently to improve buyer engagement and help buyers make better buying decisions.Target audience level: all levels