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Description
Marketers and agencies have overinvested in technology to increase lifetime customer value. But now that their go-to strategy — improving customer experience (CX) — has stalled, marketers should turn to creativity to differentiate their experiences and drive growth. Join Forrester’s global agency analyst and agency veteran, Jay Pattisall, as he discusses the ROI of agency creativity and how marketers benefit from balancing their investments.
Key takeaways:
- Understand how the current approach to CX risks growth.
- Unlock Forrester’s six-year growth plan for CMOs and agencies.
- Uncover steps to rebalance investments across technology and creativity.
Target audience level: intermediate and advanced
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