ON-DEMAND Webinar

The Future Of Messaging Apps

Original Broadcast Date:Jun 20th, 2016
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Thomas HussonVice President, Principal Analyst
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Description

Messaging apps like WeChat, Facebook Messenger, Line, and Snapchat are morphing into relationship platforms. This webinar looks at the future of messaging apps and explains how marketers can make the most of it today.

Key takeaways:

  • Fully measure the marketing potential of messaging apps.
  • Learn how to create two-way conversations with consumers.
  • Plan to borrow mobile moments outside of your own branded app.

Vendors mentioned: Facebook, Kakao, Kik, Line, Microsoft, Snapchat, Viber, WhatsApp, and WeChat.

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