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The Global Digital Gap

June 26, 2017

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Global brands struggle to execute in growth markets and to localize their marketing approach. Digital is opening immediate access to new markets, but creates greater expectations to be served locally. This is not just about the Chinese Great Digital Wall, but applies to many countries. This webinar helps executives understand the best practices to localize their go-to-market approaches.

Key takeaways:

  • Understand the main country differences in how consumers embrace digital and mobile touchpoints to interact with brands.
  • Evaluate the maturity of brands in answering these country differences and in executing their digital transformation locally.
  • Learn lessons from leading brands in how they localize their go-to-market approaches.

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Price: $ 300.00(USD)


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