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Description
A new kind of company has formed that uses data and software to be customer-obsessed to create competitive advantage in every aspect of the business. We call them insights-driven businesses. Examples include companies you know like Amazon, Google, and Netflix and hundreds of others like Earnest, Flipkart, Stitch Fix, and Uber. By capturing more and better data and continuously harvesting and implementing insights about what drives their business, they run faster and fleeter than you. Collectively, they are on track to take $1.2 trillion from you in 2020. You can mimic their actions and gain their advantages. In this webinar, Forrester presents the results of two years of research into insights-driven businesses and how to become one.
Key takeaways:
- Insights-driven businesses will take $1.2 trillion from you in 2020.
- They measure everything and combine insights, business, and software skills.
- Insights-driven businesses marry algorithms and expertise to continuously improve outcomes using closed-loop insights processes in every part of their business.
- Learn from the best practices of six companies: Alaska Airlines, Stitch Fix, Tesla, The Washington Post, Earnest, and Danish football club Midtjylland.
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