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The Psychology Of Points

December 18, 2018

Please note: This call was originally scheduled for December 5, 2018.


Brands across industries invest millions of dollars into loyalty programs that offer the same mix of points, discounts, and material benefits. But do they capture the hearts and wallets of empowered consumers? This webinar explains how consumers perceive loyalty programs and what B2C marketers need to do to improve their programs’ ability to drive emotional loyalty.

Key takeaways:

  • Dive into effective loyalty programs based on customer expectations, emotions, and behavior.
  • Discover the emotional impact of different benefit types.
  • Learn how to create better loyalty programs by balancing customer and brand desires.

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