Save or Share this Report

For B2C Marketing Professionals

WEBINAR: The Psychology Of Points

December 18, 2018

Please note: This call was originally scheduled for December 5, 2018.

Description

Brands across industries invest millions of dollars into loyalty programs that offer the same mix of points, discounts, and material benefits. But do they capture the hearts and wallets of empowered consumers? This webinar explains how consumers perceive loyalty programs and what B2C marketers need to do to improve their programs’ ability to drive emotional loyalty.

Key takeaways:

  • Dive into effective loyalty programs based on customer expectations, emotions, and behavior.
  • Discover the emotional impact of different benefit types.
  • Learn how to create better loyalty programs by balancing customer and brand desires.

Related Research

Get Access

Already a Client?

Log in to access this webinar.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer.
Contact us to learn more.

Purchase Webinar

Price: $300.00(USD)

Purchase

Webinar FAQs

See the Webinar FAQs for answers to technical and other Webinar questions.