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Description
In this webinar, learn about new and emerging buying patterns found in Forrester’s Buyer’s Journey Survey, 2023. Understanding these behaviors is essential for B2B sales and marketing leaders in order to distinguish themselves from the competition.
Key takeaways:
- Learn how the gap between budgets and offering prices contributed to a stalled business buying environment with a whopping 89% of respondents citing one or more stall reasons.
- Understand how buyers derived more meaning from vendors than they did from other sources. Specifically, product experts added clarity and value to buyers as they sifted through information overload.
- Hear how tenure and experience played a role in how buyers navigated various challenges in the buying cycle.
- Learn how buyers in North America were more autonomous and made decisions with fewer people across fewer departments than the rest of the world.
Target audience level: all levels
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