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Description
Interactive channels are becoming a more strategic part of the marketing mix. In fact, interactive marketing will near $55 billion and represent 21% of all marketing spend in 2014 as marketers shift dollars away from traditional media and toward search marketing, display advertising, email marketing, social media, and mobile marketing.
This teleconference explains the trends driving growth within interactive marketing overall and within each of six different interactive channels. It also explores how marketers should budget and plan for interactive with these trends in mind.
Agenda:
- How is interactive marketing growing?
- What trends are driving this growth?
- How will these trends affect marketing in the short and longer term?
- What should marketers do to prepare for expected changes?
Vendors mentioned: Google, MSN, Yahoo!
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