ON-DEMAND Webinar

Unified Commerce Is Not A Thing (But There’s Value In Some Forms Of Unification In Commerce Tech)

Original Broadcast Date:Nov 19th, 2024
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Emily PfeifferPrincipal Analyst
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Lauren CevallosAnalyst
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Description

Commerce tech vendors use this term to represent a variety of inconsistent concepts. In this webinar, we explain what vendors mean when they use it, what you need to understand about it, and when “unification” is a benefit for digital businesses.

Key takeaways: 

  • What does “unified commerce” mean?
  • What is important about unification in commerce tech? 
  • How can I evaluate vendors that say they offer unified commerce?

Target audience level: all levels

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