Unleash A Story-Oriented Commerce Experience Using Technology Creatively

Each brand’s purpose has a story, and the best brands can creatively express that story by weaving it into the fabric of a consumer’s lifestyles. The explosion of commerce platforms, marketplaces, and the capability to make transactions anywhere at any time has stifled creativity and transcended from unique to ubiquitous. Though consumers reject pursuit, they subconsciously embrace brand experiences that inspire, motivate, and move them at an individual level. To evoke this level of emotional response, brands must look to position themselves correctly in the minds of their consumer, during the consumers’ moments of belief. With story as your currency, this session sets out to explore the subtlety behind how to evoke, harness, and operationalize creativity with emerging technology.

Key takeaways:

• Learn how to stop talking about storytelling and spend more time in story world with your customers.
• Learn how to perpetually reallocate content you already have and mine data for signals. You don’t need to buy new technology.
• Learn how to cocreate journeys with your customers. You’re not always going to know where you’re headed, but let the story unfold.

Target audience level: beginner