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Each brand’s purpose has a story, and the best brands can creatively express that story by weaving it into the fabric of a consumer’s lifestyles. The explosion of commerce platforms, marketplaces, and the capability to make transactions anywhere at any time has stifled creativity and transcended from unique to ubiquitous. Though consumers reject pursuit, they subconsciously embrace brand experiences that inspire, motivate, and move them at an individual level. To evoke this level of emotional response, brands must look to position themselves correctly in the minds of their consumer, during the consumers’ moments of belief. With story as your currency, this session sets out to explore the subtlety behind how to evoke, harness, and operationalize creativity with emerging technology.
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Target audience level: beginner
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Story-oriented commerce experiences use your existing technologies creatively to cocreate endless customer experiences to increase brand loyalty.
Build a total commerce experience by using creativity and content as the red thread that pulls customers to and through their purchase experiences.
This report introduces experience architecture, an ecosystem that aligns your enterprise to deliver a frictionless, end-to-end customer journey.
Read this report to learn how to apply Forrester’s Future Fit creativity strategy as an operating principle to fuel your business.
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