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Description
B2B events play a dominant role in B2B marketing activity, with events spend consistently among the largest budget line items in Forrester surveys. Moreover, with 49% of CMOs believing that events are now more important than they were pre-pandemic, this trend will continue. However, the environment in which teams plan and execute their events has transformed. This webinar shares findings from Forrester’s Q1 2024 State Of B2B Events Survey and highlights areas for leaders to think about as they build a future fit event strategy.
Key takeaways:
- Explore key findings from Forrester’s Q1 2024 State Of B2B Events Survey.
- Understand what the new omnichannel event mix looks like.
- Learn how leaders are thinking about the future of their events and their top focus areas.
Target audience level: all levels
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