ON-DEMAND Webinar

Unveiling The Future Of B2B Events — Key Findings From Forrester's Q1 2025 State Of B2B Events Survey

Original Broadcast Date:May 19th, 2025
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Conrad MillsPrincipal Analyst
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Hannah JachimResearcher
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Description

While spend on B2B events remains high, budgets and resources are under massive strain as teams struggle to demonstrate value and justify increased investment. This webinar shares findings from Forrester’s Q1 2025 State Of B2B Events Survey and highlights changes leaders are making to their event budgets, mixes, and priorities as they adapt to a complex and dynamic environment.

Key takeaways: 

  • Explore key findings from Forrester’s Q1 2025 State Of B2B Events Survey.
  • Understand how leaders are approaching event budgets, mixes, and priorities.
  • Take away actionable next steps to help you adapt to the new event environment.

Target audience level: all levels

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