ON-DEMAND Webinar

Use A Market And Competitive Intelligence (M&CI) Solution To Drive More Actions And Outcomes

Original Broadcast Date:Mar 28th, 2019
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Elizabeth CullenResearch Ops & Delivery Manager
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Cinny LittlePrincipal Analyst
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Description

Most firms have M&CI capabilities, but many struggle to align insights from information and data with stakeholders’ decisions for actions that improve business outcomes. This webinar introduces Forrester’s coverage of M&CI technology solutions.

Key takeaways:

  • Consider your M&CI use cases and objectives to help you determine the ratio of self-service to vendor services that will best meet your requirements.
  • Get an overview of M&CI solution vendor maturity and functionality segments.
  • Insight from data and information is only intelligence if it’s actionable — learn how M&CI solutions can help and what the M&CI professional's role is.

 

Vendors mentioned: Alexa.com, Athena Information Solutions, Aurora WDC, Bertin IT, CI Radar, Cipher Systems, Comintelli, CompeteIQ, Course5 Intelligence, Crayon, Digimind, DWS Associates, Essence Intelligence, Intellizence, Klue, Kompyte, KPMG, Market Logic Software, M-Brain, Netbase, Netscribes, Northern Light, PlainSight Intel, SAS, SEMrush, Sindup, We Connect Data

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