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Description
Today’s physicians spend 8 hours a week on the web for professional reasons. Consumers are likely to check “Dr. Google” before taking any other course or action. Pharma marketers know it’s time to go beyond "brand building" and "top-of-funnel" strategies to engage consumers and healthcare providers (HCPs) with very specific, contextually relevant messages across the entire buying experience. To do that, they need a strategy for digital engagement. It matters. Pharma companies that successfully optimize digital engagement across the entire customer lifecycle will also succeed with today's HCPs and consumers — from capturing interest to acquiring customers to earning loyalty and retaining business.
Key takeaways:
- Get an overview of how to leverage marketing automation and content strategies to attract new customers and build relationships.
- See examples of marketing automation across the healthcare industry and how content is being used to influence patient and HCP behavior.
- Learn how to adopt a data-driven approach to improve marketing outcomes.
Target audience level: intermediate and advanced
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