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Use The Forrester Wave™ To Choose The Right CCCM Solution For Your Needs

December 3, 2019

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B2C marketers, you can use cross-channel campaign management (CCCM) offerings to better understand customers, execute brand strategy across channels, and orchestrate digital and offline customer experiences. But to access these benefits, you'll first have to select from a diverse set of vendors. This webinar discusses the pros and cons of using CCCM modules packaged with enterprise marketing software suites and independent platform vendors.

Key takeaways:

•    Find out which vendors are leading the CCCM market.
•    Learn about CCCM’s customer data management and analytics capabilities.
•    Understand the differences in CCCM approaches for digital and offline channels.
•    Discover tomorrow’s must-have innovations in CCCM solutions.

Target audience level:
beginner and intermediate

Vendors mentioned: Acoustic, Adobe, Oracle, Salesforce, SAP, SAS, and Zeta.

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Price: $ 300.00(USD)


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