Save or Share this Report

For B2C Marketing Professionals

WEBINAR: Use The Forrester Wave™ To Choose The Right CCCM Solution For Your Needs

Tuesday, December 3, 2019, 11:00 AM-12:00 PM Eastern time

Primary author headshot

Description

B2C marketers, you can use cross-channel campaign management (CCCM) offerings to better understand customers, execute brand strategy across channels, and orchestrate digital and offline customer experiences. But to access these benefits, you'll first have to select from a diverse set of vendors. This webinar discusses the pros and cons of using CCCM modules packaged with enterprise marketing software suites and independent platform vendors.

Key takeaways:

•    Find out which vendors are leading the CCCM market.
•    Learn about CCCM’s customer data management and analytics capabilities.
•    Understand the differences in CCCM approaches for digital and offline channels.
•    Discover tomorrow’s must-have innovations in CCCM solutions.

Target audience level:
beginner and intermediate

Get Access

Already a Client?

Log in to access this webinar.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer.
Contact us to learn more.

Purchase Webinar

Price: $ 300.00(USD)

Purchase

Technical Information

You'll receive an email with dialing and Webex instructions prior to the Webinar.

Webinar FAQs

See the Webinar FAQs for answers to technical and other Webinar questions.