Skip to main content

Save or Share this Report

WEBINAR

Use The Forrester Wave™ To Choose The Right CCCM Solution For Your Needs

November 3, 2021

Primary author headshot

Description

B2C marketers, you can use cross-channel campaign management (CCCM) to better understand customers and orchestrate digital and offline customer experiences. But to access these benefits, you'll first have to select from a diverse set of vendors. This webinar discusses the pros and cons of using CCCM modules packaged with enterprise marketing software suites (EMSS) versus independent platform vendors. It will also cover buyer needs, market trends, and the latest CCCM innovations.

Key takeaways:

  • Find out which vendors are leading the CCCM market.
  • Learn about CCCM’s customer data management and analytics capabilities.
  • Understand differences in CCCM approaches for digital and offline channels.
  • Discover tomorrow’s must-have innovations in CCCM solutions.

Target audience level: all levels

Vendors: Acoustic, Acquia, Adobe, Algonomy, Bloomreach, Bluecore, Braze, Cheetah Digital, dotdigital, Insider, Iterable, Mapp Digital, MoEngage, Optimove, Oracle, Sailthru, Salesforce, SAP, SAS, Selligent Marketing Cloud, and Zeta Global.

Get Access

Already a Client?

Log in to access this webinar.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer.

Contact us to learn more.

Purchase Webinar

Price: $ 300.00(USD)

Purchase

Webinar FAQs

See the Webinar FAQs for answers to technical and other Webinar questions.