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Description
B2C marketers, you can use cross-channel campaign management (CCCM) to better understand customers and orchestrate digital and offline customer experiences. But to access these benefits, you'll first have to select from a diverse set of vendors. This webinar discusses the pros and cons of using CCCM modules packaged with enterprise marketing software suites (EMSS) versus independent platform vendors. It will also cover buyer needs, market trends, and the latest CCCM innovations.
Key takeaways:
- Find out which vendors are leading the CCCM market.
- Learn about CCCM’s customer data management and analytics capabilities.
- Understand differences in CCCM approaches for digital and offline channels.
- Discover tomorrow’s must-have innovations in CCCM solutions.
Target audience level: all levels
Vendors: Acoustic, Acquia, Adobe, Algonomy, Bloomreach, Bluecore, Braze, Cheetah Digital, dotdigital, Insider, Iterable, Mapp Digital, MoEngage, Optimove, Oracle, Sailthru, Salesforce, SAP, SAS, Selligent Marketing Cloud, and Zeta Global.
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