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Description
Real-time interaction management (RTIM) delivers contextually relevant experiences, value, and utility at the appropriate moment in the customer lifecycle via preferred customer touchpoints. Assembling an effective RTIM ecosystem is an enterprisewide challenge involving significant investments in both technology and people. But those who brave the journey cite substantial long-term ROI that can exceed half a billion dollars.
RTIM is more than a single technology platform. Your needs may dictate a centralized next best experience (NBX) decision engine, a customer journey orchestration (CJO) solution, cross-channel campaign management (CCCM) tools, a customer data platform (CDP), or — more likely than not — a combination of these capabilities. This webinar helps you choose the right solution to meet your RTIM needs.
Key takeaways:
- Understand the current RTIM landscape.
- Learn about different RTIM segments (NBX, CJO, CCCM, and CDP).
- Discover which RTIM capabilities are right for you.
Target audience level: intermediate and advanced
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