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Real-time interaction management (RTIM) delivers contextually relevant experiences, value, and utility at the appropriate moment in the customer lifecycle via preferred customer touchpoints. Assembling an effective RTIM ecosystem lays the foundation for enabling more immersive, invisible customer experiences. It's an enterprise challenge involving significant investments in both technology and people. Successful projects deliver long-term ROI.
RTIM is more than a single technology platform. Your needs may dictate a centralized next best experience (NBX) decision engine, a customer journey orchestration (CJO) solution, a cross-channel marketing hub (CCMH), a personalization engine (PE), or a combination of these capabilities. This webinar helps you choose the right solution to meet your RTIM needs.
Key takeaways:
Vendors mentioned: Adobe, Dynamic Yield by Mastercard, Engage Hub, Genesys, HCLSoftware, Medallia, Microsoft, MoEngage, Monetate, NGDATA, Pegasystems, Salesforce, and SAS
Target audience level: intermediate and advanced
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In our 30-criterion evaluation of real-time interaction management providers, we identified the most significant ones and researched, analyzed, and scored them.
B2C marketing executives can use this report to understand the value they can expect from a RTIM offering and to explore potential partners.
Join senior analysts Nikhil Lai and Mo Allibhai for strategies on advertising in the last quarter of 2024. In this webinar, they cover topics such as how to reach kids who are back in school with brand safe, full-funnel creative; tips on advertising during the election; and ways to capitalize on Black Friday and Cyber Monday.Key takeaways: Learn how to mitigate bad ads.Discover ways to develop more compelling creative.Learn how to prove advertising's yield.Target audience level: intermediate
Harness the advantages of AI with help from this webinar series featuring the latest expert insights, practical tips, and key steps you and your team can take with this rapidly evolving technology.In the realm of generative AI (genAI), where machines possess the ability to create and mimic human-like content, the need for robust security measures is paramount. This panel discussion delves into the challenges and strategies involved in securing genAI systems to prevent misuse and malicious intent. On the other hand, genAI can play a role in helping security officials in their workplace. Webinar panelists discuss the various ways genAI will help security officials in their difficult task of keep systems secure.Key takeaways:Understand the security risk that genAI poses to organizations.Explore the strategies enterprises have implemented to secure their genAI systems.Learn how to leverage genAI to help keep other systems secure.Target audience level: all levels
SAP is the world’s largest provider of enterprise application software, with an annual revenue of €31.21 billion in 2023. Some of the world’s most complex and largest enterprises adopt SAP products: SAP customers generate 87% of total global commerce. SAP customers would not be able to realize value and ROI from the vast SAP product portfolio without its thriving and robust services partners program. In this webinar, we explore the large ecosystem of SAP-certified services partners that are global systems integrators and/or regional firms trained extensively on SAP products and solutions and possess the expertise to deliver SAP-products-related strategy and business consulting, design, product implementation, systems integration, testing, deployment and rollout, continuous change management and enablement, and ongoing support services.Key takeaways: Learn about the scope of the SAP services landscape and the SAP products serviced by the partners.Understand the business value and maturity of the SAP services market.Understand the market dynamics, including key trends, challenges, and disruptors.Learn about the core and extended business scenarios and key capabilities that this market offers.Discover the notable providers along with their top geographic focus, industry focus, and the practice size.Learn how to work with these services providers.Understand where the market is going next.Target audience level: intermediate and advancedVendors: ABeam Consulting; Accenture; Atos; Avvale; BearingPoint; Birlasoft; Capgemini; CGI; Clarkston Consulting; Coforge; Cognitus; Cognizant; delaware; Deloitte; DXC Technology; EPAM; EY; FPT; Fujitsu; The Hackett Group; HCLTech; Hexaware; Hitachi Digital Services; IBM; Infosys; KPMG; Kyndryl; Lemongrass; LTIMindtree; Minsait; Mphasis; NEORIS; NTT DATA; PwC; Reply; Samsung SDS; SEIDOR; SoftwareOne; Tata Consultancy Services; Tech Mahindra; Wipro; YASH Technologies
The manufacturing sector consumes valuable natural resources and emits harmful gasses and other waste products. By embracing the circular economy’s concepts of reduce, reuse, repair, refurbish, and recycle, business and technology leaders in manufacturing reduce their dependence on finite natural resources, cut waste, and unlock new business opportunities.This webinar introduces key circular economy concepts, points to early examples of success, and highlights the role of digital technologies in supporting manufacturers’ circularity ambitions.Key takeaways:Understand five key circular economy concepts relevant to the manufacturing sector: reduce, reuse, repair, refurbish, and recycle.Explore the relationship between these five concepts, and learn how they work together and at scale.See examples of companies succeeding in the circular economy today.Target audience level: all levels
Harness the advantages of AI with help from this webinar series featuring the latest expert insights, practical tips, and key steps you and your team can take with this rapidly evolving technology.Forrester coined the TuringBots term years ago to discuss code automation by bot. Generative AI (genAI) has brought us to the TuringBot moment! GenAI has the potential to transform software development like no other use case by impacting the full software development lifecycle (SDLC). From code development, to testing and operations, to documentation, the impacts are immense, and our panelists discuss the myriad ways in which enterprises are using genAI for software development.Key takeaways:Understand what TuringBots are.Learn how genAI is accelerating the use of TuringBots.Determine potential ways genAI will be used in the software lifecycle development process.Target audience level: all levels
Customers have long sought automated accounts payable invoicing processes, but only recently, with the advent of AI, has there been a significant shift in the space. In the Forrester Wave evaluation of accounts payable invoice automation providers, we evaluated the seven most significant providers in the marketplace.Key takeaways: See how each provider measures up.Learn what reference customers love about their providers and what they don’t.Understand the key factors to selecting the right APIA vendor for your business.Target audience level: intermediate
